Company & Executive Team
A leader in the dietary supplement industry, the Icon Group is located in Brattleboro, Vermont and is an affiliate company of NutraGenesis LLC. The Icon Group markets all natural, proprietary, next-generation weight management ingredients that are designed to excel in today’s challenging market and regulatory environment. Our management team possesses over 80 years of combined experience in the nutraceutical industry supplying leading dietary supplement and premiere food and beverage brands in all market segments. We strive to develop long term, mutually beneficial relationships with our customers and play an integral role in the development and success of our customers’ finished products by providing exceptional service with safe, compliant, efficacious ingredients.
Icon Group Management Team
Chief Executive Officer
Since 1984, Mr. McNeary has held executive positions with leading national dietary supplement industry brands where he was responsible for the development and marketing of over 200 branded, all natural products. In 1996, Mr. McNeary founded the Tradeworks Group, a noted product development and marketing consulting company which has provided its services to numerous national and international product brands. Along with his wife, Suzanne, Mr. McNeary co-founded Nutragenesis in 2002 and co-founded Icon Group (a NutraGenesis affiliate company) in 2008.
Mr. McNeary’s core corporate responsibilities include new business development, strategic planning, marketing, and product research and development.
Peter’s personal interests include gardening, fly-fishing, sports and boating.
President and Managing Director
Ms. McNeary is a dietary supplement industry veteran with over twenty years experience having held executive management positions in sales and marketing with leading dietary supplement companies prior to co-founding NutraGenesis in 2002 and Icon Group (a NutraGenesis affiliate company) in 2008.
Ms. McNeary‘s core corporate responsibilities include regulatory, new business development, marketing, product education and customer relations.
Suzanne‘s personal interests include running, cooking, football, (watching not playing) rock n‘ roll, the writings of P.G. Wodehouse and interior design.
Bruce Abedon, PhD.
Director of Scientific Affairs
Dr. Bruce Abedon received his M.S. and PhD in Plant Genetics from the University of Wisconsin-Madison and a B.S. in Biochemistry from the University of Massachusetts-Amherst. Dr. Abedon taught and conducted research in academics for 8 years prior to joining Nutragenesis in 2007 as Director of Scientific Affairs. Dr. Abedon holds the same position at Icon Group, LLC (a NutraGenesis affiliate company).
Dr. Abedon’s core corporate responsibilities include product research and development, technical writing and presentations, marketing, training, and scientific support for the marketing, sales, and regulatory teams.
Bruce’s personal interests include gardening, skiing, dancing, world languages and travel.
Tiea Zehnbauer, MS
Vice President of Sales
Ms. Zehnbauer has worked in the natural product and gift industries for over 17 years managing sales, marketing and new product development for consumer packaged goods. She received her MS degree in Management from Antioch NE Graduate School and her B.S. degree in Environmental Policy.
Ms. Zehnbauer’s responsibilities include sales strategy implementation, collaboration and management of national, international and in-house sales representatives and liaison for sales with new product development and marketing.
Tiea’s personal interests include gardening, cycling, dancing, reading, and spending time with her family and friends.